BLACK FIVES- BRAND IDENTITY

2023

Brand Identity, Color Theory, Page Layout

The Black Fives Foundation is dedicated to researching, preserving, showcasing, teaching, and honoring the pre-NBA history of African Americans in basketball. Recognizing the importance of properly acknowledging pioneers in the field, the foundation sought a revitalized brand approach.

In this endeavor, I was entrusted with the responsibility of overhauling the brand guidelines. This encompassed the creation of new logo designs, a comparison with the previous logo styles, development of updated color palettes, design of logo variations, crafting social media icons, refining photo treatments, and producing illustrations, all aimed at giving the foundation's brand a fresh and impactful identity.

Adobe: Photoshop, Sketch , Adobe Indesign