Client

Origen (2023)

Role

Brand Identity, Packaging Design, and Presentation Assets

challenge

Origen, a distributor of fresh greens, sought a revamped identity design that would reflect their commitment to freshness and quality while appealing to modern consumers. The task involved redesigning their packaging materials to embody a clean, vibrant aesthetic that aligned with their brand values and industry trends.

idea

I developed a custom typography logo with a fresh, mint-inspired concept as the cornerstone of the new identity. This design extended to presentation decks, packaging designs, social media templates, and icons, creating a cohesive and visually appealing brand presence. Leveraging Adobe Photoshop, Sketch, and Illustrator, I ensured each element maintained a balance of freshness and sophistication, resonating with contemporary design trends.

impact

The revamped identity successfully elevated Origen’s brand, offering a visually compelling representation that strengthened their market presence. The fresh and modern design not only enhanced their packaging appeal but also reinforced their positioning as a distributor synonymous with quality and innovation in the fresh greens industry.