Origen - Brand Development

2020

Art Direction / Brand Design

Origen, a distributor of fresh greens, approached me with the task of revamping their identity design for packaging materials. In seizing this opportunity, my vision was to convey a fresh and clean aesthetic with a mint concept.

I crafted a custom typography logo and incorporated elements for presentation decks, package designs, social media templates, and icons. The outcome was a design that aligned with current trends in the design world, delivering a relevant and up-to-date representation for the Origen brand.

Adobe: Photoshop, Sketch and Illustrator

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