PUMA X BALMAIN

2023

Product Design / Art Direction

PUMA collaborated with BALMAIN to create an upscale and luxurious experience for the release of their most expensive basketball shoe to date. My role involved spearheading the production design for various packaging concepts to launch this campaign.

During the creative process, we explored ideas such as glass shoe boxes, custom shelves, and even dressers. Ultimately, the chosen concept was a bespoke black shoe box adorned with gold lettering. This sophisticated packaging featured a handle, padded leather with gold-plated emblems, gold-embroidered courts, and an open-view lift box with frosted burned glass, showcasing the sneakers in an elegant manner.

Adobe Photoshop, Illustrator and InDesign.