CLIENT

BET Network (2025)

ROLE

Key Visuals Creative Assets

CHALLENGE

For BET’s 2025 BET 45 Black + Iconic Soirée, the challenge was to create a visual experience worthy of the network’s legacy while giving the celebration a distinct presence of its own. As creative lead, I needed to carry that vision across every touchpoint, from the first promotion to the event space, while integrating partners including Gilead and Bevel into a cohesive experience.

IDEA

I developed a visual direction that brought the celebration to life across social media, commercial graphics, marketing designs, billboards, banners, wayfinding signage, production design, and event screens. By connecting each piece through a consistent design language, I helped elevate the experience visually and create a recognizable identity for BET 45 Black + Iconic throughout the 2025 campaign and soirée.