CLIENT

STRIPT
https://striptofficial.com

ROLE

Freelance Merchandise Designer

CHALLENGE

STRIPT is a women-led apparel brand rooted in inclusivity and intentional design. For its 5-year anniversary capsule, the brand focused on celebrating its foundation, creating garments that honor women’s bodies and curves across all sizes. Designed by women, for women, the collection was shaped through close collaboration and shared creative dialogue, ensuring every piece felt authentic, aligned, and true to STRIPT’s values.

IMPACT

The anniversary capsule delivered strong performance across both product and platform. Key styles, including the Rugby Polo and 5-Year Corset Hoodie, sold out in under five minutes, driving two high-demand restocks. The drop generated a measurable lift in social impressions, engagement, and overall brand reach, reinforcing STRIPT’s cultural relevance and the commercial strength of women-led, fit-focused design.