CLIENT

Red Bull (2022)

Role

Key Visuals Creative Assets

Challenge

For the US debut of Red Bull Symphonic, the goal was to visually capture the groundbreaking collaboration between Rick Ross and Orchestra Noir while staying true to Red Bull’s branding language. The project required the creation of cohesive digital and print assets that harmonized the energy of hip-hop with the sophistication of orchestral music, ensuring a seamless promotional presence across various platforms and an enhanced attendee experience.

idea

As the designer, I developed a suite of visually stunning and cohesive assets, including key visuals, promotional graphics, infographics, and event-specific visuals. These materials not only aligned with Red Bull’s bold branding standards but also amplified the cultural significance of the event. The designs balanced tradition and innovation, reflecting the essence of the collaboration and celebrating the community and heritage behind the music.

impact

The final suite of assets elevated the visual identity of Red Bull Symphonic’s US debut, fostering excitement and engagement across digital and in-person touchpoints. The designs played a pivotal role in commemorating this historic moment, resonating with diverse audiences and reinforcing Red Bull’s cultural influence.