Client

Lavae Studio LLC (KITH)

Role

Brand Storytelling, Merchandise Design

Challenge

KITH, a leading streetwear brand known for its high-fashion collaborations, sought a conceptual merchandise design that could fuse the style and ethos of their brand with the upcoming film Fantastic Four. The challenge was to create a design that felt authentic to both the KITH brand and the film’s narrative, while also showcasing my ability to conceptualize and execute impactful graphic designs as an in-house contractor.

idea

For this project, I developed a concept that combined KITH’s signature streetwear style with elements from Fantastic Four, creating a unique merchandise collection that resonated with both the brand’s audience and film fans. I crafted a cohesive visual narrative that blended bold, graphic elements with sleek, minimalist design. The concept played with iconic imagery from the film, translating it into modern, wearable pieces that captured both cinematic and streetwear culture. My approach centered on authenticity, ensuring the design remained true to KITH’s aesthetic while still bringing something fresh and exciting to the collaboration.