PUMA- WE ARE LEGENDS

2022

Production Design , Digital And Print Creative Assets

In 2022, PUMA embarked on an exciting new campaign called WE ARE LEGENDS (WAL) and sought a talented individual to spearhead the development and design of an influencer kit concept. This concept was specifically tailored for prominent influencers and voices in Black Culture, with a focus on highlighting Historically Black Colleges and Universities (HBCUs).

I had the privilege of taking the lead on the production design, as well as the digital and print creative aspects of this campaign. One of the key elements I worked on was the concept for custom WE ARE LEGENDS branded trunks. These trunks served as a unique and eye-catching packaging for the influencer kits. Inside these trunks, we included a range of physical assets, such as a snare drum, PUMA sneakers, shirts, jackets, and other additional items. The goal was to create a memorable and impactful experience for the influencers, while also showcasing the essence of the WE ARE LEGENDS campaign and its connection to HBCUs.

Adobe Photoshop, Illustrator and InDesign.