CLIENT

SPRITE

ROLE

Experiential Design, signage design, packaging support

CHALLENGE

Sprite’s ongoing limited-edition tribute to hip-hop culture returns this year with Sprite Living Tracklist, a campaign driven by the brand’s longstanding relationship with hip-hop.

For this year’s activation, Sprite wanted to create an experience centered around its collection of limited-edition Tracklist cans, highlighting some of the most influential artists in hip-hop from past to present.

IDEA

The idea behind this activation was to bring every coast together:the East Coast, Midwest, West Coast, and South through distinct footprints inspired by the culture and experiences of each region.

The South was represented through a skating rink, the Midwest through a theater, the West Coast through a custom lowrider, and the East Coast through a branded bodega. Together, each footprint helped tell a different story while bringing the larger world of Sprite Living Tracklist to life.

With hip-hop’s deep connection to graffiti, tagging, and street art, we also partnered with artists and gifted each of them their own 40" x 30" blank canvas can. Artists were encouraged to transform the oversized cans using different mediums and their own creative styles, turning each one into a unique piece of art.