Client

Sprite (TWIMY) 2025-26

Role

Experiential Brand Design, Strategy, Print Design, Art Direction

Challenge

To activate TWIMY within the HBCU community through the lens of Sprite during the 2025 Homecoming season.

• Engage Homecoming attendees with high-energy activations that drive +One app downloads.

• Secure at least 500 app downloads and TWIMY registrations per event.

• Distribute 2,500 ice-cold Sprite cans per event to boost trial and engagement

• Authentically reinforce the connection between Sprite and the unique, vibrant culture of HBCU communities.

idea

Successfully executed four activations across four different HBCUs( Clark Atlanta University, Tuskegee University, Johnson College. Smith University), ensuring alignment with brand guidelines, collaborating with print vendors, preparing clean and accurate print-ready files, and providing art direction to the production team to capture content for both internal and external use.