CLIENT

SPRITE

ROLE

Merchandise Design, Package Design

Challenge

Sprite’s long-term partnership with NBA superstar Anthony Edwards (aka “ANT MAN”) called for an urgent, limited-edition Friends & Family merchandise kit created exclusively for AE’s team and campaign partners.

IDEA

Approaching the project from an art direction lens, I focused on aligning both brands through a shared visual language rooted in culture, performance, and lifestyle. I developed a concept that blended hand-drawn illustration with elevated brand elements, using storytelling across materials, textures, and finishes to create a cohesive and premium experience.

The kit was designed as a curated system, not just individual pieces. It included a black-on-black boxy letterman jacket with custom detailing, a set of bespoke enamel pins for placement and personalization, a heavyweight pullover hoodie, and two graphic box tees. Each item worked together to reinforce the narrative—balancing subtlety with bold expression while maintaining Sprite’s identity through a refined, tonal execution.