Client

Twitter (2021)

Role

Art Direction and Creative Content Design

Challenge

Twitter partnered with CULTURECON USA, one of the largest annual Creative Homecoming events, to foster human connections and inspire positive changes within organizational culture. The goal was to create engaging, visually striking content that reflected Twitter’s brand and highlighted the distinct voices within the Twitter community during the event.

idea

In this collaboration, I was tasked with designing bespoke “Twitter Branded Frames” using Adobe Photoshop and Canva. These frames were not only used for social media content and promotional materials but also played a key role in the Twitter Voices campaign. My approach involved creating four distinct frame designs that aligned with Twitter’s identity while visually representing the different Twitter Voice spaces. Each frame complemented event photos, ensuring a dynamic and cohesive look across all digital platforms.

impact

The branded frames were a standout element in the campaign, driving engagement and visibility for Twitter during CultureCon. They successfully captured the essence of the event, highlighting the diverse voices within the Twitter community while enhancing the overall social media and promotional presence for both Twitter and CULTURECON.