CLIENT

Field Vision Sports (2024)

Role

Brand Identity, Brand Design, Production Design

Challenge

Field Vision aimed to launch a new app targeting NFL fans, focusing on providing a seamless and visually engaging user experience. The challenge was to design a cohesive look and feel for the app that aligned with the brand identity while also creating social media and marketing assets to drive downloads and engagement.

idea

I designed the app’s visual identity by crafting a modern and dynamic aesthetic that resonated with our target audience. This included developing a consistent design system for the app’s interface, focusing on user-friendly navigation and bold visuals to enhance the user experience. I also created social media templates and marketing assets to amplify the app’s launch and ensure brand consistency across all platforms.

impact

The app launch achieved a high download rate within the first week, exceeding expectations. The cohesive design approach not only strengthened the app’s user experience but also contributed to increased engagement across digital platforms, solidifying Field Vision’s presence in sports marketing innovation.

links

https://www.prnewswire.com/news-releases/field-vision-launches-new-app-is-the-first-to-deliver-football-fans-ai-based-predictions-for-every-game-and-every-player-302236145.html?tc=eml_cleartime

https://www.geekwire.com/2024/startup-bet-former-nike-exec-launches-new-startup-using-ai-to-help-nfl-fans-get-an-edge/